Ferrari are losing Santander

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Ennis
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Ferrari are losing Santander

Post by Ennis »

Santander are going to opt to not renew their current deal, which will leave Ferrari 40m a season short unless they find a new primary sponsor.

Source: https://www.theguardian.com/business/20 ... ormula-one

Edited to correct spelling errors and add source
Last edited by Ennis on Mon Nov 27, 2017 8:51 am, edited 1 time in total.

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Flash2k11
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Re: Ferrari let losing Santander

Post by Flash2k11 »

Philip Morris will be 40m short, and I doubt they will have too much trouble finding someone to take that space on.
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ScottR267
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Re: Ferrari let losing Santander

Post by ScottR267 »

Could Santander become a more prominent partner of McLaren now Alonso is still there for next season? Zak did confirm he has signed 2 partners for next season which are not confirmed and with no JB at McLaren for the UK side for Santander could Alonso replace him?

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Re: Ferrari let losing Santander

Post by Herb Tarlik »

ScottR267 wrote:Could Santander become a more prominent partner of McLaren now Alonso is still there for next season? Zak did confirm he has signed 2 partners for next season which are not confirmed and with no JB at McLaren for the UK side for Santander could Alonso replace him?


That would be quite a coup for McLaren if true, and I think there's a good possibility that it is. Fernando is at the top of his game still and McLaren have finally shed the boat anchor Honda engines so next year could be a major rebirth for the team.

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Re: Ferrari let losing Santander

Post by ScottR267 »

Herb Tarlik wrote:
ScottR267 wrote:Could Santander become a more prominent partner of McLaren now Alonso is still there for next season? Zak did confirm he has signed 2 partners for next season which are not confirmed and with no JB at McLaren for the UK side for Santander could Alonso replace him?


That would be quite a coup for McLaren if true, and I think there's a good possibility that it is. Fernando is at the top of his game still and McLaren have finally shed the boat anchor Honda engines so next year could be a major rebirth for the team.


I mean they have been a corporate sponsor for the team for many years, however the only exposure I have seen for them I have seen with McLaren was at the London event on JB's overalls prior to Silverstone. Could Santander be chancing their luck of saving money by becoming a main sponsor of mclaren over Ferrari at a lower cost with the hope McLaren can turn around their fortunates and become a top 3/4 for next season

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Re: Ferrari let losing Santander

Post by jrwb6e »

It's possible. Didn't the former chairman of Santander adore Alonso?

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Re: Ferrari let losing Santander

Post by Blake »

Herb Tarlik wrote:
ScottR267 wrote:Could Santander become a more prominent partner of McLaren now Alonso is still there for next season? Zak did confirm he has signed 2 partners for next season which are not confirmed and with no JB at McLaren for the UK side for Santander could Alonso replace him?


That would be quite a coup for McLaren if true, and I think there's a good possibility that it is. Fernando is at the top of his game still and McLaren have finally shed the boat anchor Honda engines so next year could be a major rebirth for the team.


How is it a coup? If Ferrari is choosing not to renew, there is no McLaren "coup".
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Re: Ferrari let losing Santander

Post by Exediron »

Ennis wrote:Santander are going to opt to not renew their current deal, which will leave Ferrari 40m a season shirt unless they find a new primary sponsor.

Source? I can't find anything about it.

Blake wrote:How is it a coup? If Ferrari is choosing not to renew, there is no McLaren "coup".

Assuming it happened at all, the OP's wording doesn't sound like it's Ferrari's decision.
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Re: Ferrari let losing Santander

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Re: Ferrari let losing Santander

Post by Exediron »

Ah, okay - thanks!

According to a report on the news site El Confidencial, Santander, now run by Botín’s daughter Ana, has turned down Ferrari’s request to renew the deal, valued at €40m, although it may choose to continue as a secondary sponsor.

So that doesn't sound like Ferrari is deciding not to renew it, then...

It remains to be seen if this is in preparation for going to another team, however. Santander has always claimed their F1 advertising more than pays for itself, but perhaps they feel the time is right to get out?
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Re: Ferrari let losing Santander

Post by Blake »

Exediron wrote:
Ennis wrote:Santander are going to opt to not renew their current deal, which will leave Ferrari 40m a season shirt unless they find a new primary sponsor.

Source? I can't find anything about it.

Blake wrote:How is it a coup? If Ferrari is choosing not to renew, there is no McLaren "coup".

Assuming it happened at all, the OP's wording doesn't sound like it's Ferrari's decision.


My bad... misread the OP
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Re: Ferrari let losing Santander

Post by Ennis »

Blake wrote:
Exediron wrote:
Ennis wrote:Santander are going to opt to not renew their current deal, which will leave Ferrari 40m a season shirt unless they find a new primary sponsor.

Source? I can't find anything about it.

Blake wrote:How is it a coup? If Ferrari is choosing not to renew, there is no McLaren "coup".

Assuming it happened at all, the OP's wording doesn't sound like it's Ferrari's decision.


My bad... misread the OP


I don't blame you. I typed on my phone and only now, returning via laptop, am I seeing all the autocorrect and spelling errors.

The "let" in the title should of course be "are". "Shirt" should be "short".

Also thanks to the mod above who posted the Guardian article, I read it on the Guardian app but couldn't see a way to provide a link - I've clearly not got the hang of this mobile phone malarky.

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Re: Ferrari let losing Santander

Post by Ennis »

Flash2k11 wrote:Philip Morris will be 40m short, and I doubt they will have too much trouble finding someone to take that space on.


How true is this Philip Morris thing? I've always struggled to find a source for this.

Its clear they have a deal with Ferrari, but all I ever see quoted is the livery and off-track events/partnerships. I couldn't find a reliable source that they essentially buy up all the space and sell it on.

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Re: Ferrari let losing Santander

Post by quere »

Blake wrote:
Herb Tarlik wrote:
ScottR267 wrote:Could Santander become a more prominent partner of McLaren now Alonso is still there for next season? Zak did confirm he has signed 2 partners for next season which are not confirmed and with no JB at McLaren for the UK side for Santander could Alonso replace him?


That would be quite a coup for McLaren if true, and I think there's a good possibility that it is. Fernando is at the top of his game still and McLaren have finally shed the boat anchor Honda engines so next year could be a major rebirth for the team.


How is it a coup? If Ferrari is choosing not to renew, there is no McLaren "coup".


I'll explain. A coup is defined as an instance of successfully achieving something difficult.

Herb Tarlik was addressing Scott R267's speculation that "Santander (could) become a more prominent partner of McLaren..."

McLaren has not been successful for some years now so given that background, it would be reasonable to describe Santander increasing its prominence with McLaren (if it happens) as successfully achieving something difficult.

If the words 'McLaren' and 'Ferrari' appear in the same sentence, paragraph or post, it does not mean that anyone is having a crack at Ferrari. So you can happily come off DEFCOM 1 back down to, say DEFCOM 5. :lol: :lol: :lol:

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Re: Ferrari let losing Santander

Post by Ennis »

quere wrote:
Blake wrote:
Herb Tarlik wrote:
ScottR267 wrote:Could Santander become a more prominent partner of McLaren now Alonso is still there for next season? Zak did confirm he has signed 2 partners for next season which are not confirmed and with no JB at McLaren for the UK side for Santander could Alonso replace him?


That would be quite a coup for McLaren if true, and I think there's a good possibility that it is. Fernando is at the top of his game still and McLaren have finally shed the boat anchor Honda engines so next year could be a major rebirth for the team.


How is it a coup? If Ferrari is choosing not to renew, there is no McLaren "coup".


I'll explain. A coup is defined as an instance of successfully achieving something difficult.

Herb Tarlik was addressing Scott R267's speculation that "Santander (could) become a more prominent partner of McLaren..."

McLaren has not been successful for some years now so given that background, it would be reasonable to describe Santander increasing its prominence with McLaren (if it happens) as successfully achieving something difficult.

If the words 'McLaren' and 'Ferrari' appear in the same sentence, paragraph or post, it does not mean that anyone is having a crack at Ferrari. So you can happily come off DEFCOM 1 back down to, say DEFCOM 5. :lol: :lol: :lol:


Santander are very red and white, which would play with the black/grey style McLaren and perfectly with the Ferrari.

I believe McLaren have already confirmed orange for next season (similar to the Alonso Indy entry)? If so that would suggest to me that Santander isn't a confirmed partner, or they plan an absolute garish combination of colours.

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Re: Ferrari let losing Santander

Post by Blake »

quere wrote:
Blake wrote:
Herb Tarlik wrote:
ScottR267 wrote:Could Santander become a more prominent partner of McLaren now Alonso is still there for next season? Zak did confirm he has signed 2 partners for next season which are not confirmed and with no JB at McLaren for the UK side for Santander could Alonso replace him?


That would be quite a coup for McLaren if true, and I think there's a good possibility that it is. Fernando is at the top of his game still and McLaren have finally shed the boat anchor Honda engines so next year could be a major rebirth for the team.


How is it a coup? If Ferrari is choosing not to renew, there is no McLaren "coup".


I'll explain. A coup is defined as an instance of successfully achieving something difficult.

Herb Tarlik was addressing Scott R267's speculation that "Santander (could) become a more prominent partner of McLaren..."

McLaren has not been successful for some years now so given that background, it would be reasonable to describe Santander increasing its prominence with McLaren (if it happens) as successfully achieving something difficult.

If the words 'McLaren' and 'Ferrari' appear in the same sentence, paragraph or post, it does not mean that anyone is having a crack at Ferrari. So you can happily come off DEFCOM 1 back down to, say DEFCOM 5. :lol: :lol: :lol:


And you can try to read a few posts further where I explained that I had misread the post I had responded to. Now who's laughing?
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Re: Ferrari let losing Santander

Post by quere »

Blake wrote:
quere wrote:
Blake wrote:
Herb Tarlik wrote:
ScottR267 wrote:Could Santander become a more prominent partner of McLaren now Alonso is still there for next season? Zak did confirm he has signed 2 partners for next season which are not confirmed and with no JB at McLaren for the UK side for Santander could Alonso replace him?


That would be quite a coup for McLaren if true, and I think there's a good possibility that it is. Fernando is at the top of his game still and McLaren have finally shed the boat anchor Honda engines so next year could be a major rebirth for the team.


How is it a coup? If Ferrari is choosing not to renew, there is no McLaren "coup".


I'll explain. A coup is defined as an instance of successfully achieving something difficult.

Herb Tarlik was addressing Scott R267's speculation that "Santander (could) become a more prominent partner of McLaren..."

McLaren has not been successful for some years now so given that background, it would be reasonable to describe Santander increasing its prominence with McLaren (if it happens) as successfully achieving something difficult.

If the words 'McLaren' and 'Ferrari' appear in the same sentence, paragraph or post, it does not mean that anyone is having a crack at Ferrari. So you can happily come off DEFCOM 1 back down to, say DEFCOM 5. :lol: :lol: :lol:


And you can try to read a few posts further where I explained that I had misread the post I had responded to. Now who's laughing?


Oops! Not me. Mea culpa.

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Re: Ferrari let losing Santander

Post by Lotus49 »

Ennis wrote:
Flash2k11 wrote:Philip Morris will be 40m short, and I doubt they will have too much trouble finding someone to take that space on.


How true is this Philip Morris thing? I've always struggled to find a source for this.

Its clear they have a deal with Ferrari, but all I ever see quoted is the livery and off-track events/partnerships. I couldn't find a reliable source that they essentially buy up all the space and sell it on.


It was very true up until the late 00's I think but has changed a little since then according to this old Saward article. https://joesaward.wordpress.com/2011/06 ... our-years/

I'm pretty sure they still own the engine cover, I have a vague memory of reading that in an article during one of the big arguments about Marlboro and all that but can't find it.
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Re: Ferrari are losing Santander

Post by Lotus49 »

On topic I'm hoping this might open the door for a possible larger McLaren hook up than they currently have but I'm not convinced Botin jnr cares about either F1 or Alonso anywhere near as much as her father did so I wouldn't be surprised if they left F1 altogether.
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Re: Ferrari are losing Santander

Post by ScottR267 »

http://www.grandprix.com/ns/ns37858.html

I don't think it's Santander which look to be expanding their sponsorship with McLaren but rather Petrobras rejoining F1 after a year outside the sport. Could this deal scupper the deal and technical linkup McLaren have with BP/Castrol? Let's hope not as in this hybrid era a strong collaboration with fuel and oil supplier and engine has proved critical at gaining edges in times, surely sticking with BP/Castrol would prove more beneficial with the Renault engine?

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Re: Ferrari are losing Santander

Post by Flash2k11 »

Surprised at Petrobras making a comeback, aren't they up to their eyeballs in a scandal right now?
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Re: Ferrari are losing Santander

Post by RaggedMan »

Flash2k11 wrote:Surprised at Petrobras making a comeback, aren't they up to their eyeballs in a scandal right now?

Santander is currently under investigation here by the Consumer Financial Protection Board (which is a mess right now due to the nut job in the White House and his minions) for overcharging on sub-prime auto loans and GAP insurance.
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Re: Ferrari are losing Santander

Post by pendulumeffect »

There are plenty of German Banks that would benefit from the advertising space.

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Re: Ferrari let losing Santander

Post by purchville »

P-F1 Mod wrote:https://www.theguardian.com/business/2017/nov/26/santanders-sponsorship-ferrari-f1-end-final-2017-race-formula-one


7 years of patience, world class Grand Prix drivers, US$330M, and zero World Championships to show for it...Can't blame Santander for either jumping ship or reducing its exposure.

Taking into account their immense resources, Ferrari has a long and distinguished history of under-performing. Given the head start they receive over other teams it wouldn't be unreasonable to expect that they'd be dominating year on year.
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Re: Ferrari are losing Santander

Post by Blake »

Just what head start is that? Are we going back to the baloney some clowns were trying to claim about Ferrari getting advanced technical info from the FIA or FOM?

You do realize that in those seven years only Red Bull and Mercedes have won championships don't you? If Santander wants move on from Ferrari so be it... they can put their name on those highly sucessful McLaren team.
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Re: Ferrari are losing Santander

Post by Ennis »

Blake wrote:Just what head start is that? Are we going back to the baloney some clowns were trying to claim about Ferrari getting advanced technical info from the FIA or FOM?

You do realize that in those seven years only Red Bull and Mercedes have won championships don't you? If Santander wants move on from Ferrari so be it... they can put their name on those highly sucessful McLaren team.
;)


I imagine he's referring to Ferrari's special payments.

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Re: Ferrari let losing Santander

Post by Yellowbin74 »

Herb Tarlik wrote:
ScottR267 wrote:Could Santander become a more prominent partner of McLaren now Alonso is still there for next season? Zak did confirm he has signed 2 partners for next season which are not confirmed and with no JB at McLaren for the UK side for Santander could Alonso replace him?


That would be quite a coup for McLaren if true, and I think there's a good possibility that it is. Fernando is at the top of his game still and McLaren have finally shed the boat anchor Honda engines so next year could be a major rebirth for the team.


I think the money is going into football now - can't recall where I read this though..
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Re: Ferrari are losing Santander

Post by Fast Tracker »

Santander are cutting ties with F1 and becoming the main sponsor of the Champions League.

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Re: Ferrari let losing Santander

Post by guardiangr »

purchville wrote:
P-F1 Mod wrote:https://www.theguardian.com/business/2017/nov/26/santanders-sponsorship-ferrari-f1-end-final-2017-race-formula-one


7 years of patience, world class Grand Prix drivers, US$330M, and zero World Championships to show for it...Can't blame Santander for either jumping ship or reducing its exposure.

Taking into account their immense resources, Ferrari has a long and distinguished history of under-performing. Given the head start they receive over other teams it wouldn't be unreasonable to expect that they'd be dominating year on year.


Your Ferrari dislike clouds your judgement me thinks. Sponsors want to advertise on a Ferrari car due to the exposure and the brand itself, not because of their race results. It's one thing being a sponsor on a Force India but it's something else entirelly your brand being on a red car. If Santander continued on F1 be sure that they would continue on Ferrari.

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Re: Ferrari let losing Santander

Post by Siao7 »

guardiangr wrote:
purchville wrote:
P-F1 Mod wrote:https://www.theguardian.com/business/2017/nov/26/santanders-sponsorship-ferrari-f1-end-final-2017-race-formula-one


7 years of patience, world class Grand Prix drivers, US$330M, and zero World Championships to show for it...Can't blame Santander for either jumping ship or reducing its exposure.

Taking into account their immense resources, Ferrari has a long and distinguished history of under-performing. Given the head start they receive over other teams it wouldn't be unreasonable to expect that they'd be dominating year on year.


Your Ferrari dislike clouds your judgement me thinks. Sponsors want to advertise on a Ferrari car due to the exposure and the brand itself, not because of their race results. It's one thing being a sponsor on a Force India but it's something else entirelly your brand being on a red car. If Santander continued on F1 be sure that they would continue on Ferrari.


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Re: Ferrari let losing Santander

Post by guardiangr »

Siao7 wrote:
guardiangr wrote:
purchville wrote:
P-F1 Mod wrote:https://www.theguardian.com/business/2017/nov/26/santanders-sponsorship-ferrari-f1-end-final-2017-race-formula-one


7 years of patience, world class Grand Prix drivers, US$330M, and zero World Championships to show for it...Can't blame Santander for either jumping ship or reducing its exposure.

Taking into account their immense resources, Ferrari has a long and distinguished history of under-performing. Given the head start they receive over other teams it wouldn't be unreasonable to expect that they'd be dominating year on year.


Your Ferrari dislike clouds your judgement me thinks. Sponsors want to advertise on a Ferrari car due to the exposure and the brand itself, not because of their race results. It's one thing being a sponsor on a Force India but it's something else entirelly your brand being on a red car. If Santander continued on F1 be sure that they would continue on Ferrari.


Swstos


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