Formula One Survey (will only take a few minutes!)

[AsianF1Fan]

Hi all, I am currently doing a University research project on F1, and would love to have some survey responses from F1 fans.

https://www.surveymonkey.com/s/formulaonesurvey

This interesting survey will only take a few minutes to complete. Thank you for taking part!

Please do not hesitate to leave any comments, and drop me an email if you would like to know the results after the analysis.

Email: chengr@aston.ac.uk

[Toby.]

Done. Happy to help.

[AsianF1Fan]

Done. Happy to help.

Thank you Toby

[Sevenfest]

Done. Still lacking coffee so hopefully I answered everything ok!

[orbthef1fan]

Done.

[nate]

Done

Just wondering, what hypothesis are you testing?

[Fiki]

Done. I got one engine wrong!
I found the last two sets of questions very puzzling; are there really people who consider buying a car because of a team's performance in F1?

[M.Nader -DODZ-]

Done

[tmzxaar]

I found the last two sets of questions very puzzling; are there really people who consider buying a car because of a team's performance in F1?

Yeah, was thinking the same, answered every question with 'disagree'.

[Balibari]

Done, one point though... The questions about whether we're more likely to buy or recommend certain car manufacturers because they've done well in F1 don't take certain factors into account. For example I'd say the value of Mercedes' involvement in F1 is not just to make the public think their engines or cars are inherently better than, say, BMW's. I think it's as much about more esoteric benefits: association with glamour, the public's subconscious perception that they must be sporty, brand awareness, genuine R&D etc. Taking part in F1 is often part of a complicated brand strategy rather than purely an attempt to sell more cars through beating competitors on the track. Obviously I don't know what your larger concept for the dissertation is and how this survey fits into it, I'm sure this is all stuff you've considered, just wanted to make the point.

The other point I wanted to make: Ronson Cheng is a really cool name.

[M.Nader -DODZ-]

I answered all with Disagree as well (except one but can't remember which), But i would consider buying cars based on their involvement in Motorsports in general. I would consider however how close the F1 team is in comparison to the road car team (engineers). i can elaborate if anyone is intrested

[Bollard]

Answered all the last ones with strongly disagree.

I'd be astonished if F1 has made anyone buy a road car associated with a team.

[Andres125sx]

Done

Done, one point though... The questions about whether we're more likely to buy or recommend certain car manufacturers because they've done well in F1 don't take certain factors into account. For example I'd say the value of Mercedes' involvement in F1 is not just to make the public think their engines or cars are inherently better than, say, BMW's. I think it's as much about more esoteric benefits: association with glamour, the public's subconscious perception that they must be sporty, brand awareness, genuine R&D etc. Taking part in F1 is often part of a complicated brand strategy rather than purely an attempt to sell more cars through beating competitors on the track. Obviously I don't know what your larger concept for the dissertation is and how this survey fits into it, I'm sure this is all stuff you've considered, just wanted to make the point.

The other point I wanted to make: Ronson Cheng is a really cool name.

I think this survey result is pretty obvious, F1 doesn´t help to sell more production cars, but as you say, that´s not the goal, the goal is to improve the brand reputation.


There´re some specific cases where F1 may help to sell production cars, if I´d have doubts about buying a Bugati Veyron or a Ferrari LaFerrari I´d go for the Ferrari just because of the F1 experience. Not an usual scenario tough

[MistaVega23]

Done

[Lt. Drebin]

Done with pleasure. Please more.

[Mr-E]

Done.

[RaggedMan]

Done.
Agree with others that a manufacturers performance in F1 won't affect my buying preferences. But I think in more production based series that might be the case even though those cars really aren't what's on the showroom floor either.

[Covalent]

Done!

Please come back with the results of your project when you're finished!

[DrG]

Done. I have to admit that it did make me realise how little notice I take of the smaller teams these days . Like most others I answered the last questions with strongly disagree. I think we all know that Ferrari & Mercedes (sorry, my choice as opposed to the others mentioned) make great road cars but I wouldn't buy a road car simply based on what they do in F1

[huntermclaren]

Answered all the last ones with strongly disagree.

I'd be astonished if F1 has made anyone buy a road car associated with a team.

I bought a C63 AMG Mercedes because they were with Mclaren. That and Hamilton got done doing a burnout in one in Melbourne.

[Amon]

Did the survey too. Like most I answered the last polls all with disagree. I think the die hard F1 fans don't really let F1 or performances of engines/cars affect their choice in road cars. There are many who can't afford a Ferrari for example anyway.

I think I did pretty awful on the engines bit

[Deathless Horsie]

Done.
Like the others I don't really think how well or otherwise a team does on Sunday has any bearing on the road cars. Maybe Enzo was right 50 years ago, but I don't think it applies today.

[Black_Flag_11]

Done, Whilst I agree with those here that Ferrari/Mercedes/Red Bull wont affect the cars I will buy I have to say Renault's success in F1 has made me view their cars in a much more positive light.

Mercedes & Ferrari are cars everyone knows are high class and good quality but Renault has always been more unknown to me due to the different market they are in, specialising in practical cars as opposed to sports cars.

Renault sell completely different cars to Ferrari but their ability to compete with brands like Ferrari in a sport about as mechanically advanced as they come does impact on how people view their road cars IMO.

Good value for money as opposed to cheap.

[FringeUK]

also done

as an (old) Aston alumni - hope it goes well for you.

[wolfticket]

I think most informed F1 fans when asked will say F1 doesn't affect their buying decisions when it comes to road cars. Whether it does or not is another thing

Also "how many hours per year?" I have no idea.
I don't think most people think in terms of hours per year. I ended up estimating per week and multiplied by 50, then lowered it a bit when I remembered to account for the off-season.

[Jenson's Understeer]

Done. Interesting questions, although I found myself gravitating towards 'disagree' and 'strongly disagree' a lot!

[Zoue]

Done. Also found myself disagreeing a lot with any questions linking F1 performance to road car preference!

[stratos]

The last to sets of questions are really pretty odd but I had to strongly agree with "Ferrari is my preferred brand over other F1 Engine suppliers such as Mercedes and Renault." As I have 2 cars that need Ferrari engines one of which needs new/rebuilt ones rather more often than it should, no cars that need Renault engines and one car with a Mercedes engine but it's never needed a new one. So when I buy engines they are exclusively Ferrari.

[Mizanthropic]

Done.

[Jenson's Understeer]

Depending on what you're using the results for, a question that might've been relevant is if the respondent has a favourite F1 team, and if so, which it is. I'm very much someone who cheers for specific drivers without having a particular preference for any team, but while I was answering the questions I did wonder if I were, say, a Red Bull fan, would I think of Renault more favourably because of their success/association with my favourite team?

(I was going to edit this into my previous post but I'm getting an error message every time I try!)

[FringeUK]

Just out of curiosity - because others have mentioned it - does anyone buy a branded road car based on F1 performance? I mean, I know rally cars can have an influence on buyers, like the hot hatch scene, but I can't imagine deciding to buy a Merc or Renault on the basis of F1 team or engine success?
Note: I would not apply the same to Ferrari brand, as a) Ferraris are hardly 'normal' road cars and b) they are normally bought by folk with loadsa money and/or as status symbols!

[Khazrak134]

done

[Aussie Grit]

Done. I got one engine wrong!
I found the last two sets of questions very puzzling; are there really people who consider buying a car because of a team's performance in F1?

So did i i said that force india used renault.
The questions were very odd. But answered none the less.

[Guia]

Are we F1 types a nice bunch?

Done.

[McPrancingBull]

Done .....

[RichflysVs82]

Done. *inaudible* up 1 of the engine questions too. Grrr.

[painless]

Damn. I had to research Q1

[moby]

Cant remember half the cars I have owned, and of the other half, the companies no longer exist

[thedean]

I answered it, too. The only ones I agreed with were the Renault/Red Bull questions... when I really think about it, as illogical as it is, it does raise their perceived road car value in my books.

[Siao7]

Done, hope it helps